XFINITY RETAIL — RICK BONGORNO | COPYWRITER

XFINITY’S RETAIL LOCATIONS HAVE LONG BEEN SEEN LESS AS NEIGHBORHOOD STORES AND MORE AS SERVICE CENTERS.

THROUGH A TOTAL OVERHAUL, THE REDESIGNED EXPERIENCE EMPHASIZED HOW XFINITY’S OFFERINGS HAVE REDEFINED OUR LIFESTYLES.

PRINT - QUARTERLY

TO ANNOUNCE (AND KEEP EXCITEMENT FOR) THE ARRIVAL OF A XFINITY FLAGSHIP LOCATION, NEARBY NEIGHBORS WOULD RECEIVE A QUARTERLY MAGAZINE HIGHLIGHTING LUSH PHOTOS & LOCAL CULTURE, NOTABLE RESIDENTS, PLUS THE LATEST STUFF FOUND IN STORES.

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PRINT - IN-STORE POSTERS

A BRAND NEW VOICE, ALONGSIDE A LIFESTYLE PHOTOGRAPHY-BASED LOOK AND FEEL WAS DEVELOPED…

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AND LAUNCHED IN NEWLY CONSTRUCTED STORES NATIONWIDE.

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ART DIRECTOR(S): DAN NICHOLAS / SARAH SWENSON