THREE FLOYDS BREWERY HAS AMASSED A RELIGIOUS DEVOTION TO THEIR BEER. WHAT BETTER WAY TO CAPITALIZE ON THAT THAN START A CULT?

"FOLLOW THE FLOYD"

the vessel

THIS HOLY HANDOUT HOLDS THE BELIEF SYSTEM OF THE FOLLOWERS OF FLOYD AND A CTA TO DOWNLOAD THEIR 3-METER APP.

OLV - "TRANSMISSIONS"

A SERIES OF PRE-ROLL SEGMENTS INTENDED TO PLAY BEFORE/BETWEEN YOUTUBE VIDEOS. THESE DISPATCHES COME FROM A HIGH-RANKING LEADER OF THE FOLLOWERS OF FLOYD.

RECRUITMENT - POSTERS

RECRUITMENT - WILD POSTING

DISTRESSED PROPAGANDA WILL BE TACKED UP ON OR AROUND DIVE BARS CONSIDERED POPULAR WITH MILLENNIALS.

CONDENSATION-REACTIVE COASTERS

THESE WILL BE FOUND IN AFOREMENTIONED BARS, EXCLUSIVELY UNDER A PINT OF THREE FLOYDS. THE REVERSE SIDE OF THIS COASTER FEATURES INFORMATION ABOUT THE 3-METER AND A REDEMPTION CODE.

INDOCTRINATION: "THE 3-Meter" App Extension

   INITIATE YOUR "FOLLOWSHIP"                                                  REDEEM CODES & REACH THE UPPER ECHELON

                                                                CONSTRUCT A NEW IDENTITY                                                        MEET THE FOLLOWER POPULACE

ASCENSION: "BREWTOPIA"

AN EXCLUSIVE "FOLLOWERS OF FLOYD" WEEKEND LONG EVENT HELD AT THE BREWERY IN MUNSTER, INDIANA. IT SHOWCASES NOT ONLY THE RAREST AND BEST THREE FLOYDS HAS TO OFFER, BUT ALSO FROM THE BEST BREWERIES IN THE NATION. EVERY "BREWTOPIA" WILL INCLUDE THE UNVEILING OF A ONE-OFF COLLABORATION WITH A FEATURED GUEST BREWERY.

ART DIRECTOR: DEREK GLAZIER