SIDE PROJECT JERKY SEES FLAVOR AS INGREDIENTS MULTIPLIED BY INGENUITY PLUS PASSION. IF THERE WAS AN EQUATION FOR EXCELLENTLY EXECUTED JERKY, THIS IS IT.
"CURED WITH COMPLEXITY"
IN AN EFFORT TO GAIN THE WIDEST RANGE OF CUSTOMERS, SIDE PROJECT JERKY ADS WILL BE FOUND IN PUBLICATIONS AS DIVERSE AS FOOD NETWORK MAGAZINE, GQ AND WIRED.
CHEESESTEAK FLAVOR
PHO FLAVOR
SOUTHWESTERN FLAVOR
out of home - WILD POSTING
TO EMPHASIZE THE LEVEL OF CONSIDERATION FOR AUTHENTICITY PUT INTO EACH VARIETY, ASPECTS THAT GIVE SELECTED CITIES THEIR FLAVOR WILL BE TAGGED WITH "EQUATIONS."
ART DIRECTOR: AMY ALLEN