HUMANA BELIEVES THAT TIME SPENT EXPLORING THE OUTDOORS IS KEY TO HEALTHY LIVING.

HOWEVER, OUR NATION’S PARKS AREN’T AVAILABLE TO EVERYONE, SO A PARTNERSHIP WAS CREATED WITH THE NATIONAL PARK SERVICE TO BRING THESE AWE-INSPIRING PLACES TO EVERYONE.

“FIND YOUR PARK”

DIGITAL - FACEBOOK CANVAS

BY SIMPLY TILTING THEIR DEVICES, FACEBOOK USERS WOULD EXPLORE SOME OF THE COUNTRY’S MOST BEAUTIFUL VISTAS THROUGH 360° VIDEO. ALONG THE WAY, HEALTH FACTS RELATED TO THE LOCATION WOULD APPEAR, PROVIDING MORE INCENTIVE TO VISIT THE PARKS IN PERSON.

DIGITAL - REAL-TIME PARK REPORTS

REAL-TIME DATA BASED REPORTS OF THE FLORA AND FAUNA BEING WITNESSED IN NATIONAL PARKS AT THAT VERY MOMENT. TARGETED POSTS ENCOURAGED FOLLOWERS TAKE THE TRIP TO THEIR LOCAL NATIONAL PARK TODAY AND SEE WILDLIFE LIKE BOBCATS AND BOBOLINKS BEFORE THEY LEFT FOR THE SEASON.

DIGITAL - INSPIRATIONAL QUOTES

INSPIRATIONAL QUOTES INSPIRED BY THE FEELINGS NATIONAL PARKS PROVIDE, COUPLED WITH IMAGERY, ENCOURAGED THE MORE SOPHISTICATED FOLLOWERS TO FIND THEMSELVES IN THE GREAT OUTDOORS.

DIGITAL - STARTER KITS

TO HELP FOLLOWERS PACK FOR THE RIGHT TRIP, TARGETED POSTS FEATURING NECESSARY TRAVEL EQUIPMENT WERE SENT TO FOLLOWERS NEAR POPULAR PARKS AS SUGGESTED STARTER KITS.

ART DIRECTOR: CHRIS WARNER