HEFTY ULTIMATE FLEX IS FITTED WITH ALLURING PREMIUM FEATURES & UNPARALLELED PERFORMANCE. YOU ARE NO LONGER JUST THROWING OUT TRASH, YOU'RE TAKING OUT THE GARBAJ.
"TAILORED TRASH"
OLV - "LUXURY"
A :30 SPOT THAT WILL INTRODUCE YOUTUBE AND HULU VIEWERS TO AN ELITE TRASH BAG EXPERIENCE.
MICRO-SITE - "TAILORED TRASH"
HEFTY'S "TAILORED TRASH" MICROSITE WILL ALLOW CONSUMERS TO CUSTOMIZE THEIR GARBAGE BAG EXPERIENCE. ONE CAN CHOOSE BAG SIZE, PICK THE SHADE, AND SELECT A SCENT.
SOCIAL - #TAILOREDTRASH
THE FIRST 1,000 PARTICIPANTS WHO CUSTOMIZE THEIR ULTIMATE FLEX BAGS & SHARE THEM ONLINE WITH #TAILOREDTRASH WILL RECEIVE AN INVITE TO "TRAASHI."
EXPERIENTIAL - TRAASHI EXCLUSIVE EVENT
EXPERIENTIAL - TRAASHI PROMOTIONAL GIFT SET
LIMITED-EDITION ELBOW LENGTH RUBBER GLOVES
"TRAASHI" READY-TO-WEAR DRESS
COMPLEMENTARY CHAMPAGNE WRAPPED IN HEFTY'S ULTIMATE FLEX MATERIAL.
ART DIRECTOR: DEREK GLAZIER